BUS 212 M3 ASSIGNMENT 2 LASA 1 LEGAL AND ETHICAL
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BUS 212 M3 Assignment 2 LASA 1 Legal and
Ethical
BUS212
BUS 212 M3 Assignment 2 LASA 1 Legal and
Ethical
Assignment 2: LASA 1: Legal and Ethical
Leadership and Management
Mathis, Inc. is a designer and manufacturer of
women’s clothing and specializes in high-end women’s winter fashions.
Normandale, a retailer, sells high-end products in malls throughout the
country. With Mathis’s high costs, Normandale is unable to make a profit from
the sale of Mathis’s products.
Countess Lori-Ann (CLA) is a Mathis
competitor. Normandale sends photographs and samples of the Mathis line to CLA
and instructs them to make an identical line at a lower price. Mathis labels
are easily discernable in the photographs and the samples have the Mathis label
attached. CLA copies the Mathis line for Normandale.
CLA sells the clothing to Normandale at a low
price allowing Normandale to sell the products for a total gross profit of
nearly $3 million, an increase of nearly 50% over its sale of Mathis products.
Mathis discovers that Normandale is selling counterfeit products, and sends
several cease-and-desist letters to them—to no avail. Mathis then sues
Normandale alleging Normandale has engaged in illegal conduct. Normandale
counters that it did nothing wrong.
Research business law in regard to protection
of intellectual property, using your textbook, the Argosy University online
library resources, and the Internet. Based on the facts of the case and
research, write an analytical paper. In the paper, respond to the following
questions:
- Was it ethical for Normandale to sell the alleged
knock-off products at a lower price? Explain.
- What federal or state laws protect owners of
intellectual property? How do they apply here? Explain.
- What damages, if any, has Mathis suffered because of
Normandale’s conduct? Explain.
- What are the differing views on the social responsibility
of corporations like Normandale?
- What ethical code could Normandale implement to prevent
similar incidents in the future?
- Do the owners of Normandale have personal liability to
Mathis for damages? Explain.
- Do the owners of Normandale have personal criminal
liability for their conduct and that of the business? Explain.
- Write a five-page paper in Word format. Apply APA standards for writing style to your work.
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