BUS 372 MODULE 4 ASSIGNMENT SPONSORSHIP DECK

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BUS 372 Module 4 Assignment Sponsorship Deck

BUS372

BUS 372 Module 4 Assignment Sponsorship Deck

Due Date: Jul 02, 2017 23:59:59       Max Points: 100

Details:

Sponsors are critical to the success of most sports events because they are one of the major means used for generating revenue, both monetary and through “in kind” donations. The ability to obtain sponsors is a critical skill, and the ability to effectively pitch your event or organization to potential sponsors will help to ensure your success in the sports management industry.

As you plan your event, obtaining sponsors can help you gain necessary resources, both monetary and goods in kind. For this assignment, you will create a sponsorship deck that you can use to pitch your event to potential event sponsors. The presentation should be completed as a Power Point presentation of 8-12 slides, so it can be easily shared with potential sponsors. The presentation should include the following information. For each slide, be sure to include relevant talking points in the notes section of the slide.

1. Event Title and Tagline and related logo/graphic.
2. Event Overview: provides specific event information and introduces the event organizer and the organization benefitting from the event.
3. Event date, time, and location and related graphic.
4. Information related to cause or organization that will benefit from your event.
5. Event differentiator: explain what makes your event a unique opportunity for the potential sponsor to engage with the community and benefactor. Include information about the event target market to establish how sponsorship can connect the company to potential customers.
6. Sponsorship Opportunities: include the benefits that the event can provide to the sponsor along with what you are seeking from the sponsor as part of the partnership. Discuss varying types and levels of sponsorship available and the benefits sponsors will receive for participating at specific sponsorship levels.
7. Branding Specifics: include details about how the sponsor will be recognized through event signage, promotional materials, and during the event.
8. Call to action: tell the potential sponsor how to become involved with your event and offer them a specific option for collaborating with you. Provide contact information for the event organizer.

APA format is not required, but solid academic writing is expected.

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to Turnitin.

Submit your final sponsorship deck to your instructor by the end of Topic 4.

Sponsorship Deck 

	1 Unsatisfactory 0.00%	2 Less than Satisfactory 65.00%	3 Satisfactory 75.00%	4 Good 85.00%	5 Excellent 100.00%
100.0 %Content
10.0 %Event Title, Tagline, Overview, and Relevant Information	Event title, tagline, overview, and relevant information related to date, time, location, and benefactor are not included.	Event title, tagline, overview, and relevant information related to date, time, location, and benefactor are incomplete.	Event title, tagline, overview, and relevant information related to date, time, location, and benefactor are complete but lack detail.	Event title, tagline, overview, and relevant information related to date, time, location, and benefactor are complete and include relevant details.	Event title, tagline, overview, and relevant information related to date, time, location, and benefactor are thoroughly outlined and explained.
10.0 %Event Differentiation Information	Information about what makes the event a unique opportunity to engage with the community and benefactor while connecting to potential customers is not included.	Information about what makes the event a unique opportunity to engage with the community and benefactor while connecting to potential customers is incomplete.	Information about what makes the event a unique opportunity to engage with the community and benefactor while connecting to potential customers is complete but lacks detail.	Information about what makes the event a unique opportunity to engage with the community and benefactor while connecting to potential customers is complete and includes relevant details.	Information about what makes the event a unique opportunity to engage with the community and benefactor while connecting to potential customers is thoroughly outlined and explained.
15.0 %Sponsorship Opportunities	Sponsorship opportunities including monetary and/or in-kind requests for the sponsor and benefits they will be provided for sponsorship are not included.	Sponsorship opportunities including monetary and/or in-kind requests for the sponsor and benefits they will be provided for sponsorship are incomplete.	Sponsorship opportunities including monetary and/or in-kind requests for the sponsor and benefits they will be provided for sponsorship are complete but lack detail.	Sponsorship opportunities including monetary and/or in-kind requests for the sponsor and benefits they will be provided for sponsorship are complete and include relevant details.	Sponsorship opportunities including monetary and/or in-kind requests for the sponsor and benefits they will be provided for sponsorship are thoroughly outlined and explained.
10.0 %Branding Specifics	Specific information about how sponsor will be recognized through event signage, promotional materials, and during event execution are not included.	Specific information about how sponsor will be recognized through event signage, promotional materials, and during event execution are incomplete.	Specific information about how sponsor will be recognized through event signage, promotional materials, and during event execution is included but lacks detail.	Specific information about how sponsor will be recognized through event signage, promotional materials, and during event execution are complete and include relevant details.	Specific information about how sponsor will be recognized through event signage, promotional materials, and during event execution are thoroughly outlined and explained.
15.0 %Call to Action	Organizer contact information and specific options for sponsor collaboration are not included.	Organizer contact information and specific options for sponsor collaboration are incomplete.	Organizer contact information and specific options for sponsor collaboration are included but lack relevant detail.	Organizer contact information and specific options for sponsor collaboration are complete and include relevant details.	Organizer contact information and specific options for sponsor collaboration are thoroughly outlined and explained.
10.0 %Presentation of Content	The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.	The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.	The presentation slides are generally   competent, but ideas may show some inconsistency in organization and/or in their relationships to each other.	The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information.	The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.
10.0 %Layout and Slide Structure	Presentation is not in a Power Point document. Presentation is in another format (e.g. Word, Excel, etc.) and/or The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The 6 x 6 rule is not followed. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.	The layout shows some structure, but   appears cluttered and busy or distracting with large gaps of white space or a distracting background. The 6 x 6 rule is not always followed. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.	The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. The 6 x 6 rule is followed on most slides. Provides some graphics; some promote more efficient understanding while others are somewhat superficially attractive and entertaining but not necessarily relevant or instructive.	The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. The 6 x 6 rule is followed on the majority of the slides. The background and colors enhance readability of the text. Provides some graphics; most promote more   efficient understanding while one or two are somewhat superficially attractive and entertaining but not necessarily relevant or instructive.	The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target   audience and to the point. The background and colors enhance the readability of the text. The 6 x 6 rule is followed on all slides. Provides graphics that promote more efficient understanding; avoids the use of graphics that are superficially attractive and entertaining but not necessarily relevant or instructive.
10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)	Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of ?primer prose? indicates writer either does not apply figures of speech or uses them inappropriately.	Some distracting inconsistencies in language choice (register) and/or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.	Language is appropriate to the targeted audience for the most part.	The writer is clearly aware of audience,   uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.	The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.
10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)	Slide errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.	Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied.	Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.	Slides are largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentences structures and figures of speech.	Writer is clearly in control of standard,   written academic English.
100 %Total Weightage