BUS 499 MODULE 1 CASE AND SLP LATEST-TRIDENT
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BUS 499 Module 1 Case and SLP Latest-Trident
BUS499
BUS 499 Module 1 Case Latest-Trident
Module 1 – Case
THE BALANCED SCORECARD & THE FINANCIAL
PERSPECTIVE
In this module’s case assignment you will be
introduced to the balanced scorecard concept and will begin to consider how
organizations link strategy with the balanced scorecard approach. We will look
at the interrelationship of strategy and the balanced scorecard approach in
more depth later on in this course. For now, however, it is good to understand
the fundamentals of the BSC and to consider examples of how organizations have
integrated the BSC approach into their daily operations in a fashion that
reflects the strategy of the respective organizations.
To prepare for this case assignment you are to
start by reading the required readings identified on the background page.
You’ll note that one of those articles includes:
Martello, M., Watson, J., & Fischer, M.
(2008). Implementing a balanced scorecard in a not-for-profit organization.
Journal of Business & Economics Research. 6(9), 67-80. Retrieved from http://journals.cluteonline.com/index.php/JBER/article/view/2471/2517
This is the case study you will be evaluating
for this assignment. Note that there is an option to download the PDF file
rather than using the PDF viewer on this page. This may save you some
aggravation.
After reading this article, formulate an
argumentative essay around the following thesis statement:
Cattaraugus County Rehabilitation Center did
an effective job of implementing a balanced scorecard approach in a fashion
that reflects their organizational mission and vision.
If you do not think this thesis is accurate,
you can argue that the Center did not do an effective job.
Your analysis should be structured in terms of
the following four perspectives (you will be using essentially this same
comparative evaluation framework for the first four modules of this course):
Introduction:
In this part of your essay you will need to
set up your argument by introducing your topic and presenting your position or
thesis statement somewhere in this introductory paragraph.
Analysis:
In this section you will present several
arguments arguing in favor of your thesis statement. Make sure you discuss how
the Center used the score card quadrants to align with organizational strategy (or
how it failed to do so).
Conclusion:
Wrap up your argument with a clear and cogent
synopsis of your findings. Do your best to convince your reader (aka, your
professor) as to your position.
Additional Instructions:
Your argumentative essay should be 3 to 4
pages in length (not counting your title page or references). You must include
a list of references. APA formatting is preferred. Do not paste in sections of
text into your essay.
All of your work must be written in your own
words. It’s OK to use a short quote now and again, but quotations must be in
quotation marks and properly cited. In-text citations should be used anytime
you are borrowing somebody else’s ideas, or information. That is to say, if you
are borrowing a thought from a publication from G. Jetson’s article written in
2010, that section of text must be followed with (Jetson, 2010). Quotations,
data, and general ideas (put into your own words) should all be cited.
BUS 499 Module 1 SLP Latest-Trident
Module 1 SLP
THE BALANCED SCORECARD & THE FINANCIAL
PERSPECTIVE
The purpose of the Session Long Project is to
give you the opportunity to explore the applicability of the Module to your own
life, work, and place in space and time, and to experiment with the Module to
see how the otherwise academically rigorous presentation of a topic may, with
more or less work and/or trauma, become “up close and personal”. This is done
in a number of different ways — sometimes cumulative papers, sometimes
practical hands-on experimentation with a tool of some sort, sometimes
reflections on a place of work or life. The common thread is personal
application, aimed at demonstrating a cumulative knowledge and understanding of
the course’s material.
For this course, the Session Long Project will
take the form of putting together background from each of the four perspectives
for a balanced scorecard approach to an organization or organizational unit
with which you are familiar. In the final module, you will have a go at
strategy mapping. You’re not building a complete balanced scorecard — that
would be far beyond our current scope – but you’ll have a chance to see what
goes into it and how it gets put together into a coordinated whole. As in the
cases, you’ll be drawing on your previous course work to help.
The Module 1 assignment has two parts. First,
you need to identify an organization to which you have access to at least some
information concerning financial data; staffing and human resource systems;
marketing and customer relations; information systems; and operations. While
most material on the Balanced Scorecard is written from the private, for-profit
point of view, it’s perfectly possible to use this approach with public or
non-profit organizations as well.
For the second part of this assignment,
consider the organization’s mission and strategy from the perspective of its
financial operations (from your work on the case, your previous course work,
and your background reading, you should be reasonably clear what such
operations are). In this section of the assignment you’ll begin to identify
objectives and measures relevant to that perspective. If you’re unclear on just
what objectives and measures are, here is a presentation that describes what
they are and how to write them.
When you have thought about it and made your
selection, please specify (2-3 pages):
- The name of your organization
- What this organization does – its mission, vision and
overall strategy
The access you have to information about this
organization — remember, you’ll need information about its financial
performance, marketing, internal operations, strategy, and management systems.
Once you’re reasonably clear on what’s
involved, think about your organization and its finances, and then:
- Identify at least three objectives for improving the
organization’s financial position, and show how they relate to the
mission, vision and strategy of the organization.
- For each objective, develop at least one meaningful
performance measure (metric).
- For each objective, identify at least one expected
level of performance (target).
- For each objective, identify at least one new action or
program that needs to be developed to ensure successful implementation of
the organization’s strategy (initiative).
Here’s a table that you may wish to copy and fill
in:
|
Objective
|
Measure
|
Target
|
Action
|
|
Relationships to
other objectives
|
|

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