BUS 499 MODULE 4 CASE LATEST-TRIDENT
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BUS 499 Module 4 Case Latest-Trident
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BUS 499 Module 4 Case Latest-Trident
Module 4 – Case
STRATEGY MAPPING & THE LEARNING AND GROWTH PERSPECTIVE
Assignment Overview
Explain the process of strategy mapping and how it relates to
performance management and establishing value propositions. You may discuss
this theoretically or use the Glacier Inn case study presented in Armitage and
Scholey (2009) to serve as an example for integrating these ideas.
Alternatively, you can use the Hazard Action Zone case study presented in Murby
and Gold (2005) if you’d prefer.
Armitage, H., & Scholey, C. (2006). Using strategy maps to
drive performance. Society of Mgt. Accountants of Canada. Retrieved from
http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf
Murby, L., & Gould, S. (2005). Effective performance
management with the balanced scorecard: Technical report. Chartered Institute
of Management Accountants. Retrieved from:
http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your essay should be 3 to 4 pages long and include the
following:
Introduction:
In this part of your essay you will need to introduce your topic
and provide a very brief overview of the key points you plan to make in your
paper.
Analysis:
In this section you will present several arguments in favor of
your thesis statement. Discuss how either Glacier Inn or Hazard Action Zone
effectively used strategic mapping (or how they failed to do so).
Conclusion:
Wrap up your argument with a clear and cogent synopsis of your
findings. Do your best to convince your reader (aka, your professor) as to your
position.
Your essay should be 3 to 4 pages in length (not counting your
title page or references). You must include a list of references. APA
formatting is preferred. Do not paste in sections of text into your essay. All
of your work must be written in your own words. It’s OK to use a short quote
now and again, but quotations must be in quotation marks and properly cited.
In-text citations should be used anytime you are borrowing somebody else’s
ideas, or information. That is to say, if you are borrowing a thought from a
publication from J. Neutron’s article written in 2010, that section of text
must be followed with (Neutron, 2010). Quotations, data, and general ideas (put
into your own words) should all be cited.

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