BUS 499 WEEK 10 ASSIGNMENT 5 – CAPSTONE
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BUS 499 WEEK 10 ASSIGNMENT 5 – CAPSTONE
Select a publicly traded corporation for which you would like to
work or are currently working.
Research the corporation on its own Website, the public fili
Write eight to ten (8-10) Pages paper in which you:
1. Determine the impact of the company’s
mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of
competition to determine how they impact the company.
3. Create a SWOT analysis for the company
to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a
strategy for the company to capitalize on its strengths and opportunities, and
minimize its weaknesses and threats.
5. Discuss the various levels and types of
strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the
company could use to make the strategies you recommend above known to all
stakeholders.
7. Select two (2) corporate governance
mechanisms used by this corporation and evaluate how effective they are at
controlling managerial actions.
8. Evaluate the effectiveness of
leadership within this corporation and make at least one (1) recommendation for
improvement.
9. Assess efforts by this corporation to
be a responsible (ethical) corporate citizen and determine the impact these efforts
(or lack thereof) have on the company’s bottom line. Provide specific examples
to support your response.
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