BUSN 115 WEEK 3 LEMONADE STAND PART 1 LATEST-DEVRY
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BUSN 115 Week 3 Lemonade Stand Part 1
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BUSN115
BUSN 115 Week 3 Homework Latest-DeVry
LEMONADE STAND, PART I
Background
As you have read about in our lecture, we have
used a lemonade stand to help us understand some basic concepts of
business. As we pointed out, a lemonade stand has a simple business
structure; yet, it can help us understand almost every function of a firm; such
as marketing, operations, finance, technology, entrepreneurship and many other
aspects. In our two assignments in this course, you will own and
operate your very own lemonade stand as you apply the knowledge you have
learned from the course.
Scenario
You have decided to open a lemonade stand in
your local neighborhood. You have grand plans for this stand and expect
to attract many customers. In part I of this assignment, you will develop
the basic premise of your new company. Please answer the following
questions, utilizing the textbook, to ensure you apply the lesson we have
learned in the previous weeks.
- Develop a creative name for your Lemonade Stand, and
then explain why a name is important when you are considering branding
options?
- Create a Mission Statement for your Lemonade Stand
(Chapter 7); then explain why a mission statement is important for any
company?
- You are very involved in your community; please outline
your CSR plan (Chapter 4) for your business.
- The textbook lists many different types of pricing
strategies, please pick one of these and explain how you will deliver on
this strategy with your stand. (Chapter 14)
- Even though you only sell to local customers, you understand
that you could package your lemonade and sell it online
globally. Evaluate whether or not the company should go global
by creating an online presence and selling your lemonade online (Chapter
3).
Activity
You are to write roughly 500 words in answering
all questions posted above for your Lemonade Stand. (Please
note: you may list the questions in your paper and answer these in a step
by step process, but the word count will only apply to your written words).
The paper needs to be written in an APA format
and should have at least your textbook listed as a scholarly source in your
bibliography. Please view the APA tutorial in your syllabus for
more on how to format your paper. Your paper should include a cover page and
running header as stipulated by APA formatting.
This paper will be evaluated on how you apply
the concepts that are detailed in the textbook to a practical idea.
In order to receive the highest grade, it is encouraged that you review the
textbook and cite specific area of the text in your responses (taking care in
citing these properly). Additionally, while this is not an English class,
grammar will account for a portion of your paper. Please take care in
writing a well develop response.
Note: For this paper and other papers that
you will write in college, please note that when you reference or cite a text,
if you use words that are directly from a source, they must be in quotations
and cited. If you are just referencing them and have changed the
words, a citation is all that is required. One final point, when writing
anything in college, you must adhere to the 80/20 rule: 80% of the papers
should be in your own words, while 20% make up any citations you may add.
Violation of this rule could result in a zero for the assignment.
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