BUSN 115 WEEK 5 LEMONADE STAND PART 2 LATEST-DEVRY
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BUSN 115 Week 5 Lemonade Stand Part 2
Latest-DeVry
BUSN115
BUSN 115 Week 5 Homework Latest-DeVry
Lemonade Stand, Part II
Informal Business Report
Background
In part II of this assignment, we continue to
outline various business aspects of our lemonade stand. As you
continue to learn new concepts in this course, you have seen how a lemonade
stand can help us understand and apply these concepts. In Part II of your
lemonade stand we will incorporate concepts from previous weeks and apply these
to your newly created company.
Scenario
In week 3, you created a lemonade stand that
you opened in your local neighborhood; you created a name, developed a mission
statement, outlined a CSR plan, and picked a pricing strategy for this new
company. This week you will continue to develop your idea by writing an
informal business report that will share your plans with a potential business
investor. A report template is available in Doc Sharing to guide
you through formatting of this assignment; however, the main prompts you should
address in the report include:
- Branding strategy.
In Part I, you decided part of the brand when you developed your pricing
strategy. Continue with the other parts of the marketing mix
(Place, Promotion, and Product), and discuss how the lemonade stand should
be branded utilizing this marketing mix (Chapter 14).
- Opportunities for new locations. Your stand in your neighborhood has been very
successful and you are considering expanding operations. In
doing so, you will need to outline some criteria for potential new
locations (Chapter 15).
- Promotion plans. You have a $ 10,000 budget to promote your stand in the
local community. Please outline two or three ways you could promote
this business (please include costs involved in these promotions) (Chapter
16).
- Employee Training. You have hired several people to run your lemonade
stand, as you simply are too involved in the strategic aspects of the
business. As such, you have seen sales drop. What
are some ways you can motivate your employees to improve sales?
(Chapter 10)
Activity
Once you have considered the points above,
please provide responses and explanations using the template provided in Doc
Sharing (titled “Lemonade Stand Informal Business Report”). Utilize your
textbook and apply the lessons we have learned in previous weeks to develop and
support your plans. By offering support and developing your response, you
must provide examples, elaboration, or justification, often in the form of
information gathered from your textbook. When integrating support from
your textbook, be sure to use APA style to provide in-text citations within the
paragraph and a full end reference on a separate Reference Page after the
Business Plan. Examples of APA formatting are included in the template.
You are to write roughly 500 – 750 words in
answering all points posted above for your Lemonade Stand.
This informal business report will be
evaluated on how well you apply the concepts that are detailed in the textbook
to a practical idea. In order to receive the highest grade, it is
required that you review the textbook and cite specific areas of the text in
your responses (taking care in citing these properly in APA style).
Additionally, while this is not an English class and while the content of your
ideas is most important, grammar and sentence structure will account for a
portion of your report grade. Please be sure to write well-developed
responses in complete sentence and paragraph format.
Note: For this assignment and other
college writing assignments, please note that when you reference or cite a
text, if you use words that are directly from a source, they must be in
quotations and cited. If you are just referencing them and have changed the
words, a citation is still required. One final point, when writing
anything in college, you must adhere to the 80/20 rule: 80% of the papers
should be in your own words, while 20% make up any citations you may add.
Violation of this rule could result in a zero for the assignment.
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Grading
Rubric: Category
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Points
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Description
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Criteria/Creativity
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30
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Demonstrates a
strong grasp of the prompts by fully addressing required components with
creativity, insight, and logical application.
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Understanding
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50
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Demonstrates
understanding of the course content by applying concepts from the lectures
and text and showing citations from the text when addressing the
prompts. The report clearly explains business plans to an investor as
the audience.
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Execution
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20
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Responses follow a
clear purpose and are written succinctly using strong organization,
development, and proper grammar. Citations and a Reference Page are
correctly formatted using APA style. Word count for the business report
should be between 500 – 750 words (not including the Reference Page or
template information).
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Total
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100
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A quality assignment
will meet or exceed all of the above requirements.
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