COM 301 UNIT 5 MAGAZINE ASSIGNMENT LATEST
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COM 301 Unit 5 Magazine Assignment
Latest
COM301
COM 301 Unit 5 Magazine Assignment Latest
Magazines are probably most in tune with
social, demographic, economic, and cultural trends. As consumer and business
needs and interests change, new magazines emerge and existing magazines
fine-tune their content. Magazines are also an example of the most specialized
type of medium, with publications targeting extremely small niche markets.
Following your reading, determine a market that is not represented and create a
NEW magazine that does not yet exist. NOT a new version or a NEW language of an
old version, but a NEW magazine for a specialized, target audience.
Answer the following questions as you pitch
your magazine:
1. What is the name of your magazine?
2. Who is your audience? (NO 8-80 year old target audience!
BE SPECIFIC!) Things to consider:
- Age, gender, income, geographic location if applicable,
education level, interests, kind of business they are in, marital status,
family, etc.
- Where do they shop for clothes, what do they do on the
weekend, what was the last movie they saw, what’s playing on their iPod,
etc.
4. Why is your magazine needed? What need is it filling for
readers? WHY?
5. Will you be print/online or both? WHY?
6. Where will most be sold: newsstand (20%), mail (80%
subscription), pass along, other?
7. Where will you advertise? TV, other magazines, newspapers,
online, radio? WHY?
8. What will be the first 3-5 stories you run and why? Give
us the titles.
9. Who would you ask to write for your magazine and why?
10. Who would you like to OWN you? Which conglomerate? Why?
11. What would your first cover look like? Or who would be on
it?
12. What is the price of your magazine?
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