Compare actions taken in regard to the marketing plan
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MKT 607 GCU Module 8 Benchmark-CLC
MKT607
MKT 607 GCU Module 8 Benchmark-CLC
The Marketplace Final Report to the Board – Diamond’s
International: Year-Two Performance Report
This is a Collaborative Learning Community (CLC) assignment.
Refer to “MKT-607 Marketing Management: The Marketplace
Simulation.”
Your team will create the Final Report to the Board (1,000-1,250
words), which will be a written summary of performance. The Report to the
Executive Board should include the following components:
1. Review your financial and market performance during the 2nd
year. Highlight the key features of the business plan that was presented to the
venture capitalists: Brand Strategy, Pricing Strategy, Advertising Strategy,
and Sales Channel.
2. Assess your business strategy and performance during the 2nd
year.
3. Compare actions taken in regard to the marketing plan.
4. Discuss departures from the marketing plan, justification, and
outcome.
5. Review significant events that affected the company and/or
market.
6. Assess your current situation and the market (What are your
firm’s strengths and weaknesses?)
7. Summarize how you have prepared your firm to compete in the
future.
8. What were the lessons learned and recommendations?
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
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