Competitive Analysis
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MKTG 410 Phase 1 Individual Project Latest-CTU
MKTG410
MKTG 410 Phase 1 Individual Project Latest-CTU
8–10 PowerPoint slides with 100–150 slide
notes plus a title, introduction, and reference slide
Details:
Weekly tasks or assignments (Individual or
Group Projects) will be due by Monday and late submissions will be assigned a
late penalty in accordance with the late penalty policy found in the syllabus.
NOTE: All submission posting times are based
on midnight Central Time.
Your company’s board of directors is
interested in the international marketing plan proposal and has asked you to do
a cultural audit. Your audit will explore two main areas: (1) cultural factors
related to doing business in this particular country, and (2) a competitive
analysis.
Develop a PowerPoint presentation organized as
follows:
1. Cultural Factors
o Slide 1: Briefly describe the country’s
history and its relevance to its current cultural state today.
o Slide 2: Identify customer demographic
trends that are related to business activities in this particular country.
o Slide 3/4: Briefly discuss customers and
traditions of the country’s citizens and how these can possibly influence
business there.
o Slide 4/5: Identify and discuss language
issues and any other cultural implications of introducing your product in this
country.
o Slide 6: Provide an assessment of the
geographic region and why this is a good fit for your company’s product.
2. Competitive Analysis
o Slide 7/8: Analyze the industry in this
particular country. Perform a SWOT analysis. For more on how to conduct a SWOT
analysis, see.mplans.com/how-to-perform-a-swot-analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.
o Slide 8/9: Based on what you learned in the
competitive research, apply the four Ps of marketing to your specific product
by outlining the following:
- Product (the features and benefits of the product)
- Place (one possible outlet to sell the product in this
particular country)
- Price (one price strategy to consider in this
particular market based on your competitive analysis)
- Promotion (one promotional strategy to consider in
appealing to your new global customers)
o Slide 9/10: Conclusion: Based on everything
you researched, present a brief analysis of any similarities between the
domestic and international markets, any particular challenges and how you will
manage those challenges in your selected country.
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