ECO 202 M2 ASSIGNMENT 2 UTILITY ELASTICITY AND DEMAND
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ECO 202 M2 Assignment 2 Utility Elasticity and
Demand
ECO202
ECO 202 M2 Assignment 2 Utility Elasticity and
Demand
For this assignment, suppose that you are in
charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to
address the following:- Describe the ultimate goal of the product campaign for
the new shampoo.
- Discuss your methods for achieving this goal.
- Identify the components of marketing, pricing, and
distribution for the campaign.
- Include in your response a discussion and analysis of
the concepts of utility, price elasticity, and demand.
Using Microsoft Excel:
- Prepare a graph which illustrates the desired effect of
the marketing campaign as a shift in market equilibrium with reference to
price and quantity adjustments.
- Prepare another graph to illustrate how a change in
consumer utility affects the price elasticity of demand.
- Copy and paste or import these graphs into the MS Word
document you prepared in Part 1 of this assignment.
(Tutorials for working with MS Excel and MS
Word can be found through the Tutoring Services and Tutorials link at
the top of the page.)
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