Effective Reach

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MKTG 410 Week 4 Discussions Latest-DeVry
MKTG410
MKTG 410 Week 4 DQ Latest-DeVry
DQ 1 – Creative Process
How can we create an environment that stimulates the creative process and still deliver a project on-time and on-budget to a client?
DQ 2 – Effective Reach

One of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engagement. Is this term being used the same way in referring to both traditional and nontraditional media?

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