Expanding Globally
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MKTG 410 Phase 1 Discussion Latest-CTU
MKTG410
MKTG 410 Phase 1 Discussion Board Latest-CTU
Deliverable Length: 2 Parts: See assignment
details
Details:
Reminder: Initial Discussion Board posts due
by Wednesday, responses due by Sunday
Students will be expected to post their first
initial discussion board posting by Wednesday of each week. Discussion posts
will be graded and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus.
NOTE: All submission posting times are based
on midnight Central Time.
Students are expected to post their responses
to peers by Sunday.
NOTE: All submission posting times are based
on midnight Central Time.
Expanding Globally
Select a global company of your choice to
develop an international marketing plan, and decide on one new product and a
country for global expansion.
You will be working on developing the plan
throughout the course.
You can choose a global company from this Web
site:
.cnn.com/magazines/fortune/global500/2010/”>http://money.cnn.com/magazines/fortune/global500/2010/
Within the Discussion Board area, write
400–500 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to reinforce your ideas:
After selecting your global company and one of
its products for international expansion, discuss the country and why it fits
your company’s brand. In your discussion, include the following:
- Give a brief overview of the company and the product
you have chosen.
- Discuss the country you choose and how it fits your
company’s brand.
- How did ethnocentricity influence or not influence your
decision?
- Cultural and language implications need to be addressed
in your decision.
- Discuss market acceptance of the product based on the country’s economic development.
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