International Business Model and Strategy Considerations
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MKTG 410 Phase 3 Individual Project Latest-CTU
MKTG410
MKTG 410 Phase 3 Individual Project Latest-CTU
800–1,000 words
Details:
Weekly tasks or assignments (Individual or Group Projects) will
be due by Monday and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus.
NOTE: All submission posting times are based on midnight Central
Time.
Based on your previous research about the country’s economic
development, the board has asked you to evaluate financial risks in doing
business in this expanded marketplace. Competitive advantage is something that
needs to be explored in this new market with the best possible implementation
of strategies to differentiate a new product among new customers. In addition
to strategic alliances, joint ventures, and other partnership opportunities,
some companies prefer to operate within the selected country’s infrastructure
versus from the home country’s headquarters.
As part of the evaluation, look at 3 international marketing
models relative to your product. These include ethnocentric, geocentric and
polycentric models.
This proposal will look at two sections:
(1) International business model and strategy considerations,
and
(2) Pricing strategies.
Include the following information in this proposal:
International Business Model and Strategy Considerations
· Describe 2 reasons why your company’s product should be
introduced in this particular country.
· Research and describe the 3 international business models’ 3
dimensions—polycentric, ethnocentric, and geocentric. For more information, click
here:.businessmate.org/Article.php?ArtikelId=12″>http://www.businessmate.org/Article.php?ArtikelId=12
· Research and explain an international business strategy that
can be applied to your company. For additional information, read more about
these strategy options here:
.businessmate.org/Article.php?ArtikelId=13″>http://www.businessmate.org/Article.php?ArtikelId=13.
Discuss why this is the best international strategy for your particular company
and product.
· Decide which one could work best for gaining comparative
advantage with your company’s product in this new market. Comparative advantage
occurs if the country or company experiences the lowest opportunity cost in
producing the good. Justify why this model is best for your company’s product.
International Product Pricing
· Research and explain 2 pricing strategies that would help your
brand be as visible as possible in the new market.
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