ITM 301 MODULE 4 CASE LATEST-TRIDENT
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ITM 301 Module 4 Case Latest-Trident
ITM301
ITM 301 Module 4 Case Latest-Trident
Module 4 – Case
ELECTRONIC COMMERCE AND THE SOCIAL ENTERPRISE
Assignment Overview
Module 4 introduces online presence for
business and information security policies. E-commerce can result in a radical
change in the manner business operate, but it needs to be integrated with the
rest of the business. Some of the integration includes, planning, competition
of resources, and interfaces to other internal systems. Sometimes companies
join an alliance or consortium of companies to explore E-commerce
implementation. Most electronic payment systems know who the buyers are, and it
is therefore necessary to protect their identity. Other private issues may
involve tracking of Internet user activities through cookies and in-house
monitoring of web services.
Everyday sales items purchased online have
almost doubled between the year 2006 and 2010 and it is expected that these
figures will keep doubling by 2020. A few years back, E-commerce was not
expected to be what is now. It is now clear that all businesses need to provide
online services sooner or later to remain in the market. The same is true for
mobile commerce.
In order to identify what businesses need to
do to start their online presence, go over the background readings and any
other elective readings you find useful. When you have read the articles listed
in the background material and any other relevant reading you could find,
imagine that you want take advantage of the Internet and communication
technologies for your business. These include the tools, business strategies,
and information security needed to orderly implement electronic and mobile
commerce.
In addition, E-policies typically include:
ethical computer use policy, information privacy policy, acceptable use policy,
email privacy policy, Internet use policy, and anti-spam policy.
The final case in this course explores some of
the concerns manager face as they adapt to an increasingly technological
environment. The Case “How Starbucks is Changing to a Digital and Social
Enterprise” is a thought provoking case and may challenge you to consider some
of the actions to take if placed in similar circumstances. The case can be
found at https://sites.google.com/site/efraimturban/online-files Chapter 1 or
at https://drive.google.com/file/d/0B01kmYbW3pyfbmlmNVNiOVowd1E/edit?pli=1
- How is Starbucks changing to a Digital and Social
Enterprise? What are the drivers for this change?
- In what ways you think Starbucks increases its brand
recognition with its E-Commerce initiatives?
- Is the E-Commerce system bringing Starbucks closer to its customers? Is it changing consumer behavior? Why and why not?
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