Market Segmentation

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MKTG 410 Week 2 Discussions Latest-DeVry
MKTG410
MKTG 410 Week 2 DQ Latest-DeVry
DQ 1 – Brand Building
Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What can companies do to train brand managers so they can keep up with the changes occurring in digital and social media?
DQ 2 – Market Segmentation

What is market segmentation and why is it important? What characteristics do we use to describe segments, and what criteria do we use to assess the attractiveness of a segment?

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