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MKTG 410 Week 1 Discussions Latest-DeVry
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MKTG 410 Week 1 DQ Latest-DeVry
DQ 1 – Effective IMC World
IMC enables companies to effectively build a brand in the
marketplace. IMC is about integrating all of the company’s promotional efforts
to provide a consistent brand experience for each touch point the consumer has
with the brand—review Figure 1-2 in the textbook to see of all the elements in
the promotional mix. Which companies would you suggest have implemented an
effective IMC strategy? Which companies have not? (There are no rights and
wrongs here; this is based on your judgment.)
Many companies have maintained their same brand identity for
years by keeping the same logos, packaging, and so on, while others have made
changes. Give examples of companies employing both of these strategies and
discuss their results.
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