MGT 401 MODULE 3 CASE AND SLP LATEST-TRIDENT
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MGT 401 Module 3 Case and SLP Latest-Trident
MGT401
MGT 401 Module 3 Case Latest-Trident
Module 3 – Case
CHANGE-ORIENTED LEADERSHIP: TRANSFORMATIONAL
AND CHARISMATIC LEADERS
Case Assignment
Yahoo was once a giant in the internet world,
experiencing rapid growth and soaring stock prices after being founded in 1994.
But currently Yahoo is struggling against fierce competitors such as Google and
Facebook. It was clear to their Board of Directors and shareholders that
radical change was necessary in order for Yahoo to remain competitive. In 2012
former Google executive Marissa Mayer was named as the new CEO.
Since joining Yahoo, Mayer has not been shy or
hesitant about bringing about change. This has included the purchase of over 20
companies, banning teleworking, strict new hiring policies, and clashes with
other senior executives and shareholders. The results so far have been mixed,
with some observers saying her hard-nosed approach is what is needed for a
struggling company like Yahoo and others saying that her style is overbearing
and unnecessarily harsh.
First, carefully review the four background
readings on change-oriented leadership with close attention to the definitions
of transformational, transactional, and charismatic leadership. You need to
apply these definitions when writing your paper. Then do some research on Marissa
Mayer and her approach to managing change. You will find a lot of articles
about her as she is frequently in the news. Here are a few articles to get you
started:
Yahoo’s geek goddess. (January, 2014). Vanity
Fair, 56, 68. [Proquest]
Quinn, M. (Jan. 22, 2014). Poof. Marissa
Mayer’s honeymoon period at Yahoo ends. Oakland Tribune[Proquest]
Cook, J. (2013, Mar 15). Can a ‘hard reset’
give Yahoo a boost? The Globe and Mail[Proquest]
After you have reviewed the background
materials on managing change and finished your research on Marissa Mayer, write
a four to five page paper addressing the following issues. Make sure to cite
both required background readings such as Barine and Minja (2012) as well as
specific articles on Marissa Mayer such as Quinn (2014) or Cook (2013) in your
paper:
- Overall, how would you describe Marissa Mayer’s
approach to leadership? Discuss her leadership style the best you can in
terms of being a charismatic leader, a transformational leader, and/or a
transactional leader. Draw upon the definitions of these types of
leadership from Rainey (2009) and Avery (2011) and discuss them as they
apply to Marissa Mayer.
- What do you are the main benefits and drawbacks of
Mayer’s approach to leadership and change?
- How do you think Marissa Mayer should change her
leadership style?
- Follow the assignment instructions closely and follow
all steps listed in the instructions
- Stay focused on the precise assignment questions, don’t
go off on tangents or devote a lot of space to summarizing general
background materials
- List supporting references and cite sources in proper
format
- Use appropriate writing style in essay form
(organization, grammar, and spelling).
- Include both a bibliography and in-text citations. See
the .trident.edu/wp-content/uploads/2015/06/Well-Written-Paper.pdf”>Student
Guide to Writing a High-Quality Academic Paper, including pages 13-14 on
in-text citations. Another resource is the “Writing Style Guide”, which is
found under “My Resources” in the TLC portal.
- Submit an Originality Report using Turnitin.
MGT 401 Module 3 SLP Latest-Trident
Module 3 – SLP
CHANGE-ORIENTED LEADERSHIP: TRANSFORMATIONAL
AND CHARISMATIC LEADERS
For the Module 3 SLP you will be again be
applying the concepts from the background materials to your own personal
experiences. You can write about the same supervisor you wrote about in Modules
1 and 2, or choose a different supervisor that you worked with and got to know
well.
Carefully review the concepts and definitions
of charismatic, transformational, and transactional leadership. Then write a
two to three page paper addressing the following issues using specific examples
from your personal experiences:
- Did your supervisor meet any of the characteristics of
a charismatic leader as defined and discussed in the background readings?
- Did your supervisor meet any of the characteristics of
a transformational leader?
- Did your supervisor meet any of the characteristics of
a transactional leader?
- Follow the assignment instructions closely and follow
all steps listed in the instructions
- Stay focused on the precise assignment questions, don’t
go off on tangents or devote a lot of space to summarizing general
background materials
- List supporting references and cite sources in proper
format
- Use appropriate writing style in essay form (organization, grammar, and spelling).
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