MGT 401 MODULE 4 CASE AND SLP LATEST-TRIDENT
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MGT 401 Module 4 Case and SLP Latest-Trident
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MGT 401 Module 4 Case Latest-Trident
Module 4 – Case
MANAGING ORGANIZATIONAL CHANGE
Case Assignment
For this assignment, first do a thorough
review of the required background materials and read up on each author’s
discussion about Kotter’s eight step model of change, Lewin’s three step model,
and the five steps involved in action research. All of the authors discuss at
least one of these models. There are also some optional videos on some of these
models that might help.
When you are done reviewing these models of
organizational change, take a look at the scenarios described in Questions 1-3.
For each of these scenarios, explain which of the three models of change would
be most appropriate for this situation. Finally, Question 4 is a summary
question that you should also answer using the required readings. Explain your
reasoning for each of your answers to the four assignment questions, and use at
least one of the required readings to support each answer. You are required to
cite at least one of the required videos or tutorials and two of required
readings in your paper. Your paper should be four to five pages in length:
- Ten years ago the CEO of a company attempted to
implement a major restructuring of her company. However, this
restructuring ended up being delayed repeatedly due to opposition from
both the employee union as well as by several senior managers. Now that
ten years have passed, it has become clear to the CEO that the change
should have been implemented as now the company is facing many of the
problems that she predicted ten years ago. Furthermore, the CEO believes
the company will go out of business unless the restructuring is done.
Also, in the past ten years she has made peace with many union leaders and
senior managers and believes she might be able to get their support for a
restructuring if you she is able to convince them of the extreme necessity
of making this change.
- The Chief Financial Officer (CFO) and the Chief
Marketing Officer (CMO) have a major disagreement. The CFO wants to
radically scale back expenditures on marketing and change the focus of the
organization away from expensive advertising and instead rely on cheaper
relationship marketing techniques. The CMO instead wants to greatly expand
advertising, and even wants the company to borrow money to finance a major
new advertising campaign. Both present detailed data to support their
point of view, but the CEO cannot tell who is wrong or who is right as the
data they present is confusing and contradictory. Furthermore, the CEO
does not want to anger the marketing department or the finance department
by seeming to favor one side or the other. However, the CEO does see the
need to make major changes in marketing strategy and other areas in order
to boost revenues.
- A small town newspaper still has a loyal following in
the town and in neighboring areas, especially among the older residents.
However, the publisher of the paper is concerned that nobody under the age
of 30 seems to ever read the paper and instead they get all their news
from the internet. Furthermore, all of the employees at the newspaper have
been working there for over 20 years and are very resistant to any type of
change. The publisher wants to publish a print version only once a week
instead of every day, and instead focus on reporting the news through
blogs and social media. He is confident his well-qualified staff will be
able do a good job in this new format, but since they have been doing the
exact same type of work for the last 20 years he is concerned about rather
extreme resistance to making any type of change in the workplace.
- Conclude your paper with a discussion about which of
the three change models you think is the most useful and which one you
think is the least useful. Support your answer with references to the
required background materials.
Assignment Expectations
- Follow the assignment instructions closely and follow
all steps listed in the instructions
- Stay focused on the precise assignment questions, don’t
go off on tangents or devote a lot of space to summarizing general background
materials
- List supporting references and cite sources in proper
format
- Use appropriate writing style in essay form
(organization, grammar, and spelling).
Module 4 – SLP
MANAGING ORGANIZATIONAL CHANGE
For the Module 4 SLP think about a major
organizational change that occurred in your workplace. Think carefully about
the steps taken by management during the change process, and the organizational
change processes and concepts that you read about in the background materials.
Then write a two to three page paper addressing the following issues. Make sure
to cite at least two of the required background readings in your paper:
- Describe the change that occurred in your workplace.
Was the change successful? Was there a lot of employee resistance to this
change?
- What steps and processes did management take to
implement this change? Was it similar to Lewin’s three steps, Kotter’s
eight steps, or the five steps used in action research?
- In retrospect, do you think the change process would
have gone better if management used Lewin’s three steps, Kotter’s eight
steps, or the five step approach of action research?
Carefully explain your reasoning for each of
your three answers using specific examples from your personal experience and
the concepts from the background materials.
SLP Assignment Expectations
- Follow the assignment instructions closely and follow
all steps listed in the instructions
- Stay focused on the precise assignment questions, don’t
go off on tangents or devote a lot of space to summarizing general
background materials
- List supporting references and cite sources in proper
format
- Use appropriate writing style in essay form
(organization, grammar, and spelling).
- Include both a bibliography and in-text citations. See the .trident.edu/wp-content/uploads/2015/06/Well-Written-Paper.pdf”>Student Guide to Writing a Hi
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