Transnational Solution
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MKT 607 GCU Week 8 Discussions
MKT607
MKT 607 GCU Module 8 Discussion 1
“National Cultures in Four Dimensions: A Research-Based Theory
of Cultural Differences Among Nations,” is considered seminal in several
fields, including marketing, international business, and organizational
development. Based on your experiences and readings, how does Hofstede’s model
help a marketer plan a global market entry?
MKT 607 GCU Module 8 Discussion 2
With regard to “Fair Trade Marketing: An Alternative System for
Globalization and Development,” how can the apparent conflict between marketing
management’s emphasis on consumer satisfaction be reconciled with the tenets of
fair trade, wherein disadvantaged members of the supply chain are given some
priority?
“Organizing for Worldwide Effectiveness: the Transnational
Solution” suggests that technical and marketing functions be integrated within
each subsidiary of any organization. What are the strengths of such an
organization? What are the weaknesses or pitfalls?
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